Larry Dickman’s story began on a small farm outside of Hammond, Minnesota, where he was born in 1934. Becoming a family man meant paying bills, and he stumbled into selling cookware. At first, he made $50 for every set of cookware he sold, and he felt rich. From there, it was on to selling sewing machines and cars before he joined Saladmaster. In this memoir, he shares critical lessons for sales professionals, including how to: qualify referrals in tactful ways; get follow-up appointments; and embrace change even when you like the status quo.
